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THE 7-DAY SUNSCREEN CHALLENGE

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THE 7-DAY SUNSCREEN CHALLENGE

Janine Mendes-Franco

Can your skin look brighter in a week?

It’s the July-August vacay (JAVA), which means most of us will be at the beach — and in the sun — for more time than usual. But despite what many people think, sunscreen isn’t just for beach days.

“We’re challenging you to a simple, game‑changing habit: Wear a broad‑spectrum SPF 30 (or higher) sunscreen every single morning for seven days — yes, even when you’re inside.”
— Serpentine Derma

Here’s what most people will notice by the end of the week:

  • Less redness and irritation

  • Makeup sits better and more smoothly on protected skin

  • Your skin begins to emit a subtle, healthy glow because it isn’t constantly trying to protect itself on its own against environmental damage

How to take part 

Pick a sunscreen that feels good on your skin — we have a lot to choose from, plus there are also some good drugstore options

  • Apply it as a non-negotiable step in your morning routine.

  • Snap a quick selfie on Day 1 and then Day 7.

  • Share your results with us! Email us at serpentinederma@gmail.com or tag us on Instagram and the winner gets…a choice of underarm, bikini or face laser session absolutely FREE — PLUS 50% OFF a Colorescience sunblock! 

Common misconceptions about sunscreen

  • “I have dark skin, so I don’t need sunscreen.” Wrong! While the mighty melanin offers some natural protection, it’s not enough to combat the UV damage that leads to premature ageing, uneven skin tone, and yes, even skin cancer.

  • “SPF in my makeup is enough.” Nope. The SPF in your foundation isn’t thick enough to give true protection. 

  • “I only need sunscreen on sunny days.” False. Up to 80% of UV rays can still get through on cloudy days. Moreover, UVA rays penetrate windows, which means that time spent in your home, office and car still count.

  • “Higher SPF means all‑day protection.” Incorrect. SPF 50 lasts as long as SPF 30 — it just blocks a bit more UVB. You still need to reapply every two hours, especially if you’re outdoors.

  • “But sunscreen makes my skin break out.” Okay, but not all sunscreens are created equal. Look for non‑comedogenic, oil‑free formulas or modern mineral blends that feel weightless.

Ready to change your skin through this one simple step? Let’s go! Your skin will thank you!